Lifestyle media & popular culture are crucial vehicles for changing public thinking on social care

The starting point of #SocialCareFuture’s work on narrative and storytelling involved two parallel pieces of work. One involved working with members of our movement to answer the question ‘what is the story we would like people to carry in their heads, and their hearts, about social care?” The other involved gathering as much insight as […]

Lifestyle media & popular culture are crucial vehicles for changing public thinking on social care

“Social care’ is about all of us. How we support our families. How we balance work with the rest of our lives. How we bring up our children and support our mums, dads, grandparents, aunts and uncles. It’s about our friends and neighbours. It’s about our health and wellbeing, our life chances and opportunities and our human rights.”

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